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  Invention

  ok then, not going to talk about details here but invention is inspiring.

There is always a trade off between design and material possibility, as well as commercial viability. Products on the market get updated and new ones arrive.

Products should provide benefits, the greater and more obvious the benefit the better the product.

 

favourite joke

The optimist says,
"the glass is half full!"

The pessimist says,
"the glass is half empty!",

the designer says,
"the glass is twice as big as it needs to be."